History

Patrick Roberts’ advertising media career has spanned over 25 years working with leading UK and International agencies on blue chip clients' business:

• UK (1978 - 1992)
  Agencies included FCB, Young & Rubicam and Saatchi & Saatchi, working with leading, advertisers in a wide variety of product fields, ranging from Travel, FMCG and Beer through to Confectionery, Corporate and Retail.
  
  
• Overseas (1992 - 1995)
  He helped Saatchi & Saatchi to develop its media function overseas, firstly in the Middle East and later in Prague, establishing successful media departments where none had existed before.
  
  
• International (1995 - 2001)
  Subsequently he returned to the UK in senior, international client service positions with Saatchi & Saatchi Worldwide and later Carat International. His last role, prior to setting up pbrmedia, was as Customer Services Director with Billetts International, helping clients to improve the effectiveness and efficiency of their international marketing communications.

During the last ten years he has worked with some of the largest advertisers in Europe advising on the development of communications strategies, management of clients' international media campaigns and heading-up client service teams and client training.

Major advertisers that he has worked with include; P&G, Mars Masterfoods, Tchibo, Cereal Partners and PepsiCo International.